She used your words to communicate with you

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Well, it’s because the copywriter did read your mind.. She spoke your language. And research shows how effective this can be. So, how can you get the inside scoop on your prospect’s dialect? Here are some ways: Read Amazon reviews Scour online forums like Reddit Interview your current clients Use the power of imagination There’s a thin line between imagination and reality. Hold on, let me rephrase that.

If there is a line, it’s blurred. According to research, when you imagine something, your mind and body interpret it as reality. Sounds crazy? Well, we know this is true, firsthand. Let me explain. Have you ever watched a scary film and Indonesia Phone Numbers 175 Million List felt your heart pounding faster than a techno beat? Although you were watching an imaginary world, your body was going through the same reactions as if you were one of the characters in the film. As a copywriter, use words like “imagine” and “picture this” to invite your prospect to your imaginary world –



a world where their life has improved after using your product or service. And if done effectively, your product or service will become part of their reality. Use power verbs to strengthen your copy Verbs initiate action. They direct your readers, taking them on a journey with you as their guide. But some verbs are more potent than others. Instead of saying: Tom meticulously researched the financial statement.