Anchor text should always be placed between

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We would be happy to tell you which SEO measures are specifically feasible for your company in order to achieve a better ranking on Google. We work with you to develop solutions to make your website easier to find.Google: Best practices extension for links Links have an important SEO function. Google uses them to determine the relevance of websites and to crawl new pages. Now Google has expanded its recommendations and best practices for setting links. You can read what exactly is behind it in this SEO ticker. Google: Best practices extension for links Google's best practices for setting links have been around for a long time, but so far the recommendations have only related to the crawlability of links.


They have recently also included information on placing anchor texts, writing India Car Owner Phone Number List anchor texts, internal cross-links and links to other websites. Place anchor texts Google recommends not using empty link texts. Although Google can also use the title attribute of links as a fallback, it is still better if a link has an anchor text. For images, Google can use the alt attribute as anchor text. Therefore, linked images in particular should have meaningful alt texts.  <a> elements that Google can crawl.



Write anchor texts General phrases such as “here”, “read more” or “website” should be avoided when writing anchor texts. Instead, the anchor text should be concise and relevant to the page being linked to. This is important because good anchor texts make it easier for users to find their way around the website and Google can better understand what the linked page is about. According to Google's recommendations, anchor texts should not be too long and should be worded as naturally as possible. Keyword stuffing, i.e. excessive use of a keyword, should also be avoided in order not to be penalized by Google.