Comarketing takes things

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Do you already know how you are going to take advantage of it? That “unity is strength” and that “two heads are better than one” are not only popular expressions, but also two great truths. And when we combine our knowledge and points of view, we can create ideas and solutions that we would never have thought of alone, which ends up being beneficial for everyone. Guest Author Ago ,  |  min read Co-marketing seeks just that, uniting two brands to generate a marketing action in which both parties end up benefiting.

It can sometimes be confused with another similar term: co-branding. Do USA WhatsApp Number Data you know the diference? What is co-marketing and how is it different from co-branding? El co-branding:  It is possibly the best known type of alliance. It consists of the union of two companies to combine their products or create a new one that has both identities. Examples of this are the unions that McDonald's makes with other brands to create its famous McFlurry, such as Oreo and M&M's. In , Burger King made an “attempt” at co-branding with McDonald's, whom it proposed to put aside their differences and create a burger between the two to celebrate Peace Day: the McWhopper .



Although McDonald's did not accept the deal, the campaign achieved unprecedented virality, leaving Burger King as the true “king” of hamburgers. Who knows what would have happened if McDonald's had said yes! The co-marketing: Comarketing takes things a step further, integrating different work teams to promote a co-branded product or piece of content together . In co-marketing the two companies work together and share the results. Co-marketing works very well for companies of all sizes, although alliances between companies of similar size should be sought. In addition, they must have similar audiences, since the main objective of co-marketing is to expand the audience for example, a hydrating drink can go very well with a brand of sports sneakers.