Because you can’t always get all the information

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Having sales and marketing teams that are well-aligned and having regular discussions between teams will help improve your marketing strategy. It will also give you a better idea why these leads became clients, or why they failed to do so. you need simply by looking at figures. You can also learn a lot from having a good conversation with the sales team and listening to their feedback.

How to improve the quality of your leads: Plezi’s action plan Phone Number Data You now know how to effectively analyse your leads. This lead analysis will enable you to improve your different marketing processes: Acquisition: channels, messages, targeting Qualification: forms, data enrichment Engagement: lead nurturing, lead scoring, sales cycle You should then carefully monitor the impact of your actions on a regular basis. An example at Plezi Our problem: a lot of our leads weren’t part of our target audience.



Analyse contact requests, requests for demo or a quote You’ve hit the jackpot. A lead has asked you to contact them, requested a demo, or asked you for a quote on your website. This lead is well-advanced in the buyer’s journey and is ready to make a purchase. To get a better idea of who these leads are, they need to be analysed. Where do they come from? What motivates them? What are their interests? Are they all high-quality MQLs? To successfully analyse these leads, it’s important to work closely with sales teams.