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What is a chatbot? Why businesses should have a chatbot strategy Why chatbots are better than email How to create a Messenger bot How do your customers find you? Next Steps What is a chatbot? A chatbot is a type of automated messaging software built into Facebook’s platform that can automatically converse with people, answer questions, and understand tasks. Chatbots can save your customers time from searching for answers, and provide an alternative solution to placing a phone call to your customer service line.
Facebook Messenger’s chatbot exists within Facebook Messenger. Each month, chatbots Photo Editing Services exchange: billion messages… With more than billion people… Through more than , active Messenger chatbots. The interesting thing about chatbots is they are a type of artificial intelligence – not only can they understand and respond to conversations, but they can also learn from them. With each interaction with the customer, the bot can learn from what they are saying, and translate the data into your software, giving you real-time information and feedback.

Dragonfly digital marketing chatbot Why businesses should have a chatbot strategy Most businesses tap into traditional marketing strategies like digital display, email, social media, print publications, billboards, TV, radio, etc. As the importance of digital, social and email marketing grows, marketers are looking for new, easy ways to talk to – and with – their customers. A recent Nielsen survey found that messaging is the second-best way to communicate with businesses and customers. Using a chatbot is easy, cheap, and effective, and frees up your customer service phone line.
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