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Have you sent your SMS campaign, but you don't know how to measure the results? In this post we explain how to calculate SMS ROI . This is a fundamental step to understand its effectiveness, what works and what doesn't, and make improvements for subsequent campaigns . Understanding what your customers or users respond to best is really important to be able to communicate with them in the best possible way. Find out how to calculate SMS ROI by continuing to read.

Measure the ROI of your SMS campaigns Whether you have ivory coast telegram data just sent your first SMS campaign or are already an expert user of this channel, in both cases the only way to evaluate the progress of your campaign is to measure the return on investment ( ROI ) . Analyzing how your SMS campaign went will help you understand what works and what doesn't. For example, which recipient group responded best, which message was most effective, or what time was best to send.

This way, you can create the next campaign avoiding certain mistakes , a certain recipient group, or a less effective CTA. Or you might want to replicate exactly a text that was particularly successful, an effective discount, or a particularly good landing page . Define your campaign objective The first step to analyze the results and understand if your campaign has been successful is to establish the objective of the SMS sending you want to do.