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A strong online marketing [training] Are you responsible for setting up or developing an online marketing strategy? Then don't forget the competitive analysis. Do you want to know more about the most important facets of online marketing? Then this training is for you! Get to know content marketing, SEO, e-mail, social media and advertising and optimize your approach. Knowing more.
If your target audience is really 'everyone' But what if your target audience is really 'everyone'? Creating content for everyone between the ages of 13 and 90 is impossible, because no resident is the same. The working father of photo editor a young family thinks completely differently about sustainability than a young person living at home, a retiree or an entrepreneur.

You publish a message within this theme with these four different target groups on four different channels with 4x a different context and tone of voice . Your target audience determines the channel, never your content. For example, a video about sustainableon YouTube because it is a video, but: on Instagram for families with younger kids on Facebook for retirees not to the entrepreneur or young person living at home.
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