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Customers research, ask questions, and even address customer service issues on social channels. But that doesn't mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B sales and marketing professionals . B2B professionals use social media in the same way as B2C consumers: they research, educate themselves, and establish relationships with suppliers who can help them. In today's post we delve into what social selling is, why it is important for B2B sellers and how to use it in your sales strategy. What is B2B social selling? B2B social selling is the process in which sellers use social networks to connect with potential customers. You can use social networks like LinkedIn, Twitter, and even Instagram to find your best potential clients, build relationships with them, and build trust. After all, people buy from people they like and trust, and this can be done with a month of meetings and phone calls, or it can be done a few minutes at a time with social media. The most effective way to use B2B social selling is to create France Telegram Number Data ught-leading content, such as blog articles (like this one), videos, and podcasts, and then share it on your social networks. In this way, you will become an expert in the sector and tell your potential clients that you are the one who probably has the solution to their problems. What B2B social selling is not It is not advertising. And it's not about bombarding people with your special offers and links to your website. It's not even following hundreds of thousands of people in the hope that someone will see your message and call you. Nobody likes advertising and people look for ways to avoid it. That means bombarding people with one commercial message after another is annoying: people will ignore you and even block you.   So don't treat it as an advertising channel. Have conversations, share important information, and treat people like real people, not sales targets. Why is social selling important? Organizations understand that potential customers are researching potential sellers more, including Ziff Davis who recently did a survey on B2B social selling. To put modern B2B social selling into perspective, here are some important statistics to know: As part of their sales process, 73% of salespeople use social selling to outperform their fellow salespeople. Salespeople who integrate social selling into their sales process exceed quota 23% more often. 96% of sales professionals, who spend an average of 6 hours a week, use LinkedIn at least once a week. Using social selling techniques, 79% of sellers reach their quotas. For professionally relevant content, 91% of executives rate LinkedIn as their first choice. How can you use B2B social selling? If you are already familiar with social media from chatting with your friends, sharing photos, posting status updates, etc., then you already know how to do social selling.