Thailand Email Marketing Tips & Examples

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But even with these situations that could be a real threatto the radio, the only major change we had was the readjustment of AM stationsto extended FM (you can find out more details about the topic at this link ),but that has a technical issue behind the change. In other words, radio showedthat even with the explosion of digital content, people did not abandon it.This shows that the means of communication will continue to be present in ourlives. THE REASONS BEHIND RADIO'S SURVIVAL Firstly, it is necessary tounderstand that there is not just one reason, but several factors that lead tothis survival, among which we can highlight: Habit – many people grew up withtheir parents listening and also created this habit of listening; Internet –not everyone has access to robust internet packages when they are out andabout, making it a better and free alternative to listening to music or news; Sports.

The habit of listening to games on the Thailand Email List radio remains strong,especially for those people who are away from home and want to follow theirfavorite team; Traffic – as is common to hear from many radio programparticipants, people continue to listen while they are driving; Practical andcheap option for everyday life – when a person is doing some activity and wantsto listen to something, they can simply turn it on and leave. In addition tonot spending anything on subscriptions or internet, you don't have to worryabout interrupting ads (as in the case of YouTube) or even changing lists (inthe case of streaming or YouTube itself). Furthermore, most radio stationsalready have digital transmission, whether via website or even YouTube, alsoshowing their adaptation to a new reality.

WHO IS THE AUDIENCE THAT LISTENS TO THE RADIO? There is acommon sense that today this medium is only aimed at older people who are notused to the digital era. However, according to research by YouGov Profiles ,the reality is very different. According to her, around a third of the generalpopulation says they listen to between 1 and 5 hours of radio per week. Themedium is most popular among adults aged 45 to 54 (38% of this segment listensbetween 1 and 5 hours per week) and among those over 55 (four in 10 listen tothe radio between 1 and 5 hours per week) , something that even agrees withcommon sense. However, we have two other very important data that drawattention: a fifth of young people between 18 and 24 years old listen to morethan two hours of radio per day, on average, and 20% of cell phone users inBrazil claim to listen to the medium with the help of of the device every day.