Global sales of limited-edition wine

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Of law enforcement agencies and large commercial organizations. One of the largest image recognition systems in the world of logo scraping can find the desired logo among thousands of photos and videos posted on social networks. Using this tool brands can search for companies not only in text but also in media content and measure audience awareness and loyalty. For its movie Spectrum, Heineken launched a massive advertising campaign in the U.S. with the help.

Of its special limited-edition bottle, where fans received exclusive last database access to filming scenes and other materials from the film. To gain access to it there is no need to register on the site, fill out a questionnaire or connect a social network profile; just taking a photo or video of the bottle is enough for it. As a result, Heineken attracted more than 10,000 winner photos and more than 10,000 entries based on these materials.  bottles totaled.



More than 100 million bottles, with European sales increasing. Leveraging Data Science to Run an Advertising Campaign in Social Networks Snickers and Sentiment Score Snickers used machine learning technology to run an advertising campaign. The internal system analyzes user posts in social networks and evaluates user sentiment. The angrier the record, the bigger the discount on Snickers. This activation is What you are when you are hungry is no longer.