We take days for this work.
If you sat down in a meeting room and made assumptions to build your profile, this is a mistake that can alone explain why your Inbound Marketing strategy is not working. Working on your Personas requires time to talk to your customers, time to compare the information collected with your colleagues, time to analyze your data and time to consolidate everything. And you ? . Is your Inbound strategy aligned with your sales department? And understood by him! Alignment between the marketing department and the sales department is vital in Inbound Marketing.Inbound Marketing involves generating leads that are sufficiently qualified and mature Albania WhatsApp Number to be converted by salespeople. LInbound should allow you to generate these leads in the right volume and above all with the right criteria. How can you do this without working with sales? Very often, the marketing department works alone on its own, transmitting leads that it considers qualified and mature to salespeople and is surprised that the salespeople are unable to convert them into customers.
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I know what I'm talking about, that's what I did at the start of my career! Marketing calls into question the skills of salespeople, salespeople no longer want to hear about marketing because it wastes their time with poor quality leads. Both departments must have an aligned vision of what a quality lead is and complementary objectives. Is this your case? . Do you have all the internal skills to succeed? We have seen it quite a bit since the beginning of this article to obtain results with the Inbound Marketing strategy, you must carry out different actions regularly.
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